Příběh | Inovace
The Cencora Sessions: The hidden psychology of the pharmaceutical supply chain
In this episode, Paula Barg, vice president of value creation at Cencora, is joined by Elisa Moxley, vice president of product development at Cencora, to talk about the psychological nuances that can make a tangible impact on the pharmaceutical supply chain. They explore how buying behavior influences product availability and how Cencora is collaborating with healthcare providers to develop solutions that could help prevent drug shortages.
Topics covered in this session
- Common supply chain disruptions
- Real vs. perceived drug shortages
- The bullwhip effect
- Virtual sequestration
- Impact on healthcare providers and their patients
Available in English only
This warehouse holds resiliency
When buying behavior deviates from the norm, regardless of whether it’s due to real or perceived product scarcity, those fluctuations can send powerful ripples through the supply chain. Virtual sequestration helps absorb that instability by giving healthcare providers clear visibility into what they have access to and more control over how they manage their inventory — on a daily basis and even during actual disruptions.
